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营销型网站建设发展趋势
Date：2013-11-01 Aource：😘必一运动·(B-sports)官方网站 中国 Type：网站百科 Word Size：small medium big
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As for future development trend, the development trend of China's network marketing mainly in the following aspects:
（1）网络营销成为电子商务最重要的组成部分
Network marketing has become the most important part of electronic commerce
从去年下半年以来，不少知名的电子商务服务商都在强调网络营销在其服务过程中的重要性，并且陆续推出了配套的网络营销产品和服务。从当前国内企业的上网需求上来看，网络营销仍然是最基础最广泛的需求。以往那种将网络营销与电子商务割裂开来的认识与做法在逐渐被意识到是错误的。离开了网络营销，电子商务将成为空中楼阁。
From the second half of last year, many well-known e-commerce service providers in emphasizing the importance of network marketing in the service process, and the launch of supporting network marketing products and services. From the current domestic enterprise Internet demand point of view, the network marketing is still the most foundation most extensive requirements. The kind of the understanding and practice of the network marketing and e-commerce separated in gradually realized is wrong. From the network marketing, e-commerce will become the castles in the air.
（2）营销型网站建设将成为企业网站建设的主流
Marketing type website construction will become the mainstream of enterprise website construction
在若干年前，企业网站一般都被赋予了形象展示、促进销售、信息化应用等使命。经过这些年的发展，事实教育了大量的中小企业，使他们明白了企业网站最靠谱的还是能够为他们带来客户，促进销售，其它的都是扯淡。基于这种大的市场环境，营销型网站的理念浮出水面，并快速被市场和客户接受。营销型网站一句话概括就是以能够帮助企业带来目标客户，并使其充分了解企业的产品和服务，最终促成网络商机的网站。
In a few years ago, the enterprise website are generally given the image display, promote sales, informationization application mission. After these years of development, a large number of small and medium-sized enterprises in education, so that they understand the enterprise website the most reliable or for their clients, promote sales, the other is bullshit. This big market environment based on the concept, marketing type website surfaced, and quickly accepted by the market and customers. Marketing type site in a word is to help companies bring target customers, and make them fully understand the company's products and services, and eventually to the network business website.
（3）搜索引擎营销在相当长的一段时间内仍将是主流的网络营销方式
Search engine marketing in quite a long period of time will be the mainstream of network marketing
网络营销行业最基础的元素就是流量。不论什么样的企业，要想从网络营销中获得好处，首先就需要获取流量。在当前的互联网世界，超过7成的用户每天通过搜索引擎去寻找自己需要的信息，这使得搜索引擎成为互联网上最大的流量集散中心。在替代搜索引擎的杀手级互联网应用方式出现之前，搜索引擎营销无疑仍将是最主流、最重要的网络营销方式。
The most basic elements of the network marketing industry is flow. No matter what kind of enterprise, in order to benefit from the network marketing, we need to obtain the flow. In the current Internet world, more than 7 of users every day through the search engine to find the information they need, which makes search engine become the biggest Internet traffic hub. In the alternative search engine killer Internet application mode before, search engine marketing will certainly remain the most popular network marketing methods, the most important.
（4）WEB2.0网络营销模式的深度发展
Depth development of WEB2.0 network marketing mode
2008年博客营销已经取得了快速发展，未来的企业博客营销有望成为主流网络营销方法，博客营销成为企业网络营销营销策略的组成部分，企业博客引领网络营销进入全员营销时代。与此同时更多WEB2.0网络营销模式将获得不同层次的发展，如RSS营销、网摘营销、播客营销、基于SNS网络社区的各种营销模式等。
In 2008, the blog marketing has made rapid development, the future of the enterprise blog marketing is expected to become the mainstream of network marketing, blog marketing has become part of the marketing strategy of the enterprise network, enterprise network marketing blog lead into the marketing era. At the same time more WEB2.0 network marketing mode will have different levels of development, such as RSS marketing, network marketing, podcasting marketing, based on the SNS network community marketing mode etc..
（5）更多适用于中小企业的网络广告形式
The network advertisement form more suitable for small and medium-sized enterprises
传统的展示类BANNER网络广告和RichMedia广告由于广告制作复杂播出价格高昂，至今仍然只是大企业展示品牌形象的手段，传统网络广告难以走进中小企业。不过随着更多分类信息、本地化服务网站等网络媒体的发展，以及不同形式的PPA付费广告模式的出现，将有更多成本较低的网络广告，为中小企业扩大信息传播渠道提供了机会。
The traditional kind of BANNER display advertising network and RichMedia advertising as advertising production complex broadcast is expensive, still just big companies to display the brand image means, traditional network advertisement to into the small and medium-sized enterprises. But with the development of more classification information, localization service websites and other Internet media, and the emergence of different forms of PPA paid advertising model, there will be more and more low cost advertising network, expand the information dissemination channels for small and medium-sized enterprises to provide opportunities.