建设电子商务网站，必须首先确定北京网站建设的目的。电子商务网站建设的目的一般可以分为开展电子商务交易，开展拍卖业务，用于企业形象建设，拓展企业联系渠道，作为交易中间商，建立市场交易场所，开展中介服务，作为服务性网站，其他应用目的等。
Construction e-commerce sites, must first define the purpose of Beijing website construction. E-commerce sites of the construction of the general purpose can be divided into in developing electronic commerce trade, and carry out the auction business, for the enterprise image construction, expand enterprise contact channel, as a trading middlemen, establish market trading places, and carry out the intermediary service, as a service website, the other application purpose, etc.

对于电子商务网站来说，必须清楚北京网站建设的目标市场在哪里，目标客户是谁，他们为什么会光顾这个站点，是否再次访问。要摸清真正需要或即将需要产品或者是服务的是哪些人，他们的兴趣何在，怎样创建一个兴趣圈唤醒客户，用你所提供的信息或者是服务让他们受益等等。这将成为整个北京网站建设所有设计思想的基础，无论企业网站采用何种形式，提供什么内容，进行怎样的包装，都要以此为出发点来考虑。
For e-commerce sites, it must be clear Beijing website construction target market where, target customers who is, why they will visit this site, whether visit again. Peeves really need or will need the product or service is what is, their interest is, how to create an interesting circle sensei customers, with the information provided by you or service let them benefit and so on. This will be the whole Beijing website construction design thought of all foundation, no matter what form the enterprise web site, provide what content, how packing, want to regard this as the starting point to consider.

确定建站目的和客户群体后，下一步工作是目标细化，构架网站内容框架，主要包括电子商务网站核心内容、主要信息、服务项目等。确定内容框架后，就可以勾画网站的结构图了。画出结构图的目的，一方面便于有逻辑地组织站点和链接，同时也益于网站制作人员进行分工和协作，及时查漏补缺。
Determine the purpose and the site customer group, the next step is to target refinement, architecture website content framework, mainly including e-commerce sites core contents, main information, service projects, etc. Determine the content framework, can draw the outline of the structure of the website. The purpose of the structure of the draw, on the one hand, easy to have logic to organize sites and links, but also beneficial to the website production personnel division of labor and cooperation, timely leakage searching men's shoes.
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